In 2016 the United Kingdom Department of Digital, Culture,Media and Sport asked SafeCast to develop a Demonstrator that would show how the SafeCast HeadCode system would work. From December 2016 until March 2021 the Demonstrator was on the SafeCast website. It worked through a Google Form to simulate the process of uploading a video to YouTube, Flickr, TikTok, Twitch or Vimeo. The Demonstrator asked uploaders some questions about their video so that the correct SafeCast HeadCode was assigned to it. Using short clips from various broadcast television programmes and films, SafeCast indicated the various levels of sex, violence and horror to be applied to the content. Users just select a SafeCast HeadCode which was then embedded as metadata within their video.
This early Demonstrator became a useful tool in explaining the operation of SafeCast to the public at large and was shown to television and media executives. It was referred to in and its operations was shown within SafeCast’s YouTube video “Age Verification – Protecting Children on TV and the Internet”. This video was SafeCast’s evidence to the DCMS in response to the Government’s Internet Safety Strategy Green Paper in November 2017 – and was cited favourably by Sir Henry Brooke on his website.
In July 2021 SafeCast became a Contributing Member of the Coalition for Content Provenance and Authenticity (C2PA). Within C2PA SafeCast will be working with its founder members which include the BBC, the New York Times, Adobe, ARM, Microsoft and Twitter to address misinformation through digital content provenance. SafeCast will be putting its SafeCast HeadCodes metadata labelling standard forward to the C2PA project and will be working alongside these major companies to make the digital world a safer place for children. SafeCast intends to post a revised and updated version of SafeCast Demonstrator for use by broadcasters and media executives – with a public release of this revised Demonstrator by the final quarter of 2021 so that anyone in the world can experiment with SafeCast’s labelling standard.