About us
We are Alistair Kelman, the CEO of Safecast, and Diana Kelman, the Project Director of SafeCast.
What is SafeCast?
SafeCast is a technology which enables the automatic filtering of inappropriate content away from children and vulnerable people on television and the internet by means of a Self Applied Content Rating system.
The Seven HeadCodes
The SafeCast Headcode system replicates the TV watershed where all video falls into seven classes. As a child’s school-age increases more content will become available to them.
Technology
By inserting the SafeCast HeadCode labels within the TSP 2121 standard it will be possible to enable filtering of content to protect children.
Labelling Demonstrator
The SafeCast Demonstrator works through a Google Form. It simulates the process of uploading a video to YouTube, Flickr, TikTok, Twitch or Vimeo and asks uploaders some questions about their video so that the correct SafeCast HeadCode is assigned to it.
Business model for the Advertising Industry
Our business model is to license our patents and IPRs to the major commercial television broadcasters and advertisers. This will enable advertising revenues to be substantially increased with automated addressable advertising in catchup and timeshifted viewing.
Contact us
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